Someone told me tonight of what sounds like the most cynical and revolting social media app conceivable, which is apparently under development and soon to launch. In essence it combines the worst aspects of Facebook and Instagram to produce timelines of your children, documenting the little darlings’ life stages from their twelve week scan through their first day at school, presumably to puberty and beyond.
The plan, apparently, is to harvest the data gleaned from these life-stages and sell them to corporates. So a large manufacturer of kids’ trainers would have a rough idea of not just their likely tastes at certain ages but also their probable shoe size. Every conceivable toy manufacturer would know exactly which adverts to send through to their parents, pulling in keywords from status updates to garner an intricate digital footprint of children who are far to young to even know the meaning of the word consent, much less grant it.
This social network – nascent in every sense – will apparently be closed and private. The goal is to allow parents to show off their ds or dd to distant friends and relatives who’re unable to be there for every first word or crawl. This, so goes the thinking, will counter concerns by some about putting their kids’ images on places like Facebook. The payoff for the company involved is a very specialised and marketable dataset, which like any other of its kind would be sold off to the highest bidder.
That we’ve reached this stage is almost unfathomable. The best rule of thumb when putting anything online is to consider whether you’d be happy with those words or images continuing to exist in perpetuity, even if you’ve chosen to delete them. Because that’s the likely outcome of anything one posts these days. You’ve already signed up for it by accepting the privacy agreement you never bothered to read.
Many people I know who’ve had kids initially balked at putting pictures of their children on Facebook. They started out with the best intentions, but as time passed succumbed to pressure from Aunt Zelda in Queensland for a drip-drip of photos. Then Cousin Pete in California wanted pictures, too, so it became a lot easier just to dump them on Facebook as a one-stop shop, rather than having to email them each time. These are new parents, of course; they’re busy and tired.
As months passed the survival-instinct hormones which instilled an urge to protect bordering on paranoia wore off, and the occasional baby photo became as frequent as any other status update. At the same time Facebook introduced ‘life events’, which sounded fairly innocuous to begin with. Until, that is, one starts to ponder the trend towards entire lives being documented on social media. Cradle to the grave.
What seems to have escaped the comprehension of these parents is that their children haven’t read the privacy agreement either. Worse than that, though, these kids haven’t been given the opportunity to click past it without a second glance. They have been signed up to an endless and constant digital existence on a for-profit social network, in effect against their will. Their footprint on social media has been conceived and executed without their consent or knowledge, so much so that by the time they realise it’s happening it’ll seem standard and normal.
On reflection it shouldn’t really be surprising that this new app is just around the corner. It’s merely building on what already exists, and designed to pull in those parents who’ve so far chosen to be refuseniks to what is a quite unsavoury pimping out of people’s very identities on a digital landscape. In effect the app already exists, it just does it far less explicitly.
Facebook insists that no child under 13 may have a profile, but in a roundabout fashion these children are already being given one by their parents. Their ‘life events’ are being added to a global for-profit dataset, appended to their parents’ profiles. Does anyone seriously think Facebook couldn’t find ways to extrapolate that data into a quasi profile of its own if it wanted to? By the time they reach the threshold of owning an account, many will find they’ve already been tagged, mentioned, face recognised and geo-located dozens of times. Not dissimilar to a battery human hatched in the dystopia of The Matrix, these kids have been given a digital projection shaped by their parents and their parents’ friends, one they’ll struggle to delete later even if they tried.
This is not paranoia or rehashing well-trodden concerns about privacy, it’s a development which has huge implications and poses important questions about self-identity and self-actualisation; issues that kids have always had to grapple with when growing up, but which now appear to be taken out of their hands before they even get round to thinking about them.
I’d go as far as to say that anyone who readily floods the internet with images and videos of their children is displaying questionable parenting, inflicting upon their kids their own insatiable urge to constantly have an online presence. At best it’s the old mantra of living through your kids to the nth degree, at worst it’s the wholesale pimping out of a vulnerable person’s very existence.
The Guardian has just started a project to find out how hard it is for people to erase their online footprint and are running a survey about it here.
Like this:
Like Loading...